14th May 2010

Advanced portfolio evaluation

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Final magazine advert

After talking to my group about the advert, we all realised that something was missing!
So I decided to add a graffiti background in the white section of the gradient as i thought this section looked bare. To do this I added another layer for a background colour, then downloaded a graffiti rubber to make a more edgy and bassline look. Using the rubber i rubbed out only sections of the background mainly on the white although this moved over to the pink as well. I needed to find a way for it just to be on the white, I used a tool called the magic wand to select only the white section the when using the graffiti rubber to only rubbed out the white section. As the background is a grey when rubbing out it leaves a grey colour on top.
I then decided to change the half of the letter which was grey back to black so it would not clash with the grey graffiti background, this then allows the text to stand out more.
I have also added paw prints after the song title 'yeah yeah' this was so it linked more the the CD cover.
And finally at the bottom i have put a website address and the record company for the artist, this then makes it look more realistic, as if its a real organisation.

Completing the magazine advertisement

This is the final copy of the magazine advertisement. (Well i thought this was the final copy of the magazine advert, although i knew something was missing so did the rest of my group!)
I have now changed the text making the leopard print a lot brighter then the one before and the other part of the letter in a grey. The text is large and clear for the audience, with the necessary information. The 'Out Now' is not in a multi-coloured leopard print, it's in a red leopard print to make it stand out from the rest of the text. The positioning of the text is in order of what to read first starting from the top. The artists name, then the song title and finally to say you are able to buy it.
The background has now been changed to two different colours pink and white, and by using the gradient tool it gradually changes. I have used the colour pink as it's a similar colour to the male models top, but if the gradient tool was added in the wrong place on the advertisement it would clash with the t-shirt. Hence why the pink on the background is on the opposite side. I have used a pale pink so it does not take power over the writing.
The image is situated in the center of the page as it will most likely be the first thing the audience will look at. It consists of two people, both artists one male and one female. The pose for the female is almost imitating a model which would generally be found in a magazine, although the male pose does not follow the general conventions of a "model" pose. The male is posing more laid back and relaxed manor, the audience will be able to tell this from the facial expressions. The costume that the female artist is wearing relates to the text, this is because the leopard print from the dress has been used within the lettering.

Creating the magazine.

This is the next stage of our groups magazine advertisement. Although it still needs a lot of changes, for instance a background, this will be hard to choose as the writing is multicoloured. In order to choose the write colour background i think i will need to make all the lettering brighter to stand out on a pale background so even if there is colour on the background the text will still be visible and eye catching to the audience.

Start of making the magazine advertisement

This is the start of making the magazine advertisement. I started by choosing a image that is most suitable for the layout, so it really needed to be a long shot showing the whole of the models body, as you couldn't have mid-shot image in the middle, this would only be possible if it was a bigger image or positioned at the bottom of the advert. The magazine advertisement is being edited on photoshop, where i have had to use different skills and techniques to cut around the photo. I then copied and pasted the cut out photo onto another blank page on photoshop to add on the text. The text is being linked to the music video by using leopard print. The text is not yet complete, i created this technique by simply making a text box and wrote out the correct words. I then used the magic wand tool to delete the inside parts of letters where i would replace it with a leopard print pattern so it still looks like the original letter. Once using the magic wand tool you simply delete the area and the fill with a pattern in this case leopard print. To change the colours of the leopard print before you click of the filled leopard print pattern you click on enhance the colour then slowly change the saturation. Each time you move it, it will change to a totally different colour.

2nd mock up of magazine advertisement

This is another mock up of the magazine advertisement and even though its only the second one I've already change the layout. At the top of the mock up is now the name of the artist and the featured artist. The image is still in the same place which is in the center of the page, this will attract the audience to look more at the image. The middle left is now the title of the of the song 'Yeah Yeah...' we have now decided to have a single released rather then an album. And lastly at the bottom of the image is the words 'Out Now' to let the audience know the single has been released. As this is only a mock up I'm not sure whether to have 'out now' or to have a release date, i will have to discuss this with my group which one they would prefer.

Within the magazine advertisement i need to incorporate leopard print in a variety of colours.

1st Mock up of magazine layout

This is the first mock of the magazine advertisement.

Ive made a basic outline of the layout and whats going to be in each box.

This may be changed later on as its only a basic draft.